Start with where and when your audience is present, rather than board size. This guide groups 20 outdoor formats by their setting. Location, viewing angle, duration and repetition matter together; no medium is best in every situation. Media Cortez relates choices to your goals and budget, confirming sales periods and availability at proposal stage.
1. Roads and streets: billboards, giantboards and megalights
These three board formats need more than a size comparison. Approach direction, nearby signs, trees and traffic speed affect readability. Prefer one clear message over long product descriptions. Compare a few large sites with a broader board network against store locations and target areas. Specify board count, faces, period, printing and installation; the same format name can have different conditions across cities.
2. Pedestrian movement: CLPs, bus shelters and lightboxes
These three formats serve pedestrian and waiting areas. Waiting at a stop and passing quickly along a street are different opportunities. Check viewing direction, lighting and distance to sales locations. For a shelter, identify whether the purchased face looks towards passengers or traffic. Static and digital formats have different production requirements: confirm dimensions and deadlines before reservation.
3. Route visibility: pole banners, bridge panels and overpass panels
These three formats require clear surface definitions. Use a visual example to distinguish a street-pole banner from other flag advertising. Poles and advertising faces are not necessarily the same quantity. For bridges and overpasses, consider approach, readability and route coverage. Require the authorised operator to verify use and installation conditions, and check printing, mounting and removal costs.
4. Moving media: bus, Metrobüs, double-decker and taxi wraps
These four vehicle formats depend on operating area and duration as well as vehicle type. Moving vehicles are planned differently from fixed boards. Confirm vehicle count, covered surfaces, print and installation charges, maintenance and removal. Check doors, windows and body joins in artwork. If a specific route is essential, establish in writing whether it is committed before buying.
5. Rail: metro station panels and Marmaray CLPs
These two formats depend on position within the station as well as station name. Entrances, interchange corridors and platforms have different passenger movement. Match nearby or connected stations to your geographic goal. Network proposals should identify stations and faces. Check distance readability, and request the source and period of any passenger data; station traffic is not verified advertisement views.
6. Larger installations: branded tunnels and station wall wraps
These two formats provide more extensive visual coverage. Review the whole space rather than one photograph: movement direction, columns, doors and installation boundaries affect continuity. Request survey photographs and a layout plan. Compare production, surface preparation, installation, removal and deadlines with the media price. Repeated short messages may work better than adding more information.
7. Shopping and travel: mall digital CLPs and airport screens
These two settings have different audiences and routes. Mall planning considers stores, floor and walking routes; airport planning considers terminal, arrivals or departures and passenger movement. Confirm spot length, loop and operating hours: screen count does not explain airtime share. Adapt content for vertical or horizontal screens, confirm format and delivery deadlines, and agree playback checks and reporting.
8. Street LED screens and total campaign costs
Street LED screens complete the 20 formats in this guide. For digital media compare resolution, spot length, loop and dates; for static media compare faces, printing and installation. Set your area and dates, then compare equivalent proposals including VAT, production and implementation. You do not need every medium in one campaign. Share your goal, city and budget to compare available options, including TV or radio where useful.