Media Cortez

Services

TV, radio and out-of-home advertising

Choose a medium to explore advertising formats and placement options.

Planning, pricing and frequently asked questions
TELEVISION ADVERTISING

TV media planning
and buying

We create tailored plans across national, news and sports channels, including Turkish channels broadcasting in Europe.

Request a tailored media plan
Illustrative living room with a television displaying Media Cortez
Advertising formats

TV advertising formats

Explore the formats.
Select a card for details and durations.

TV / 01TV CommercialsShow detailsHide details

Your commercial runs during advertising breaks on selected channels. We plan channels and dayparts around your audience, timing and budget.

Planning: Spot length depends on your commercial and the broadcaster's acceptance requirements.

TV / 028–10 secLower-third AdvertisingShow detailsHide details

Your logo, product or campaign message appears along the lower part of the screen while the programme continues.

Duration: Lower-third placements are typically 8–10 seconds. Exact duration and dimensions are confirmed with the selected broadcaster.

TV / 03Programme SponsorshipShow detailsHide details

Associate your brand with a programme that matches your audience. Branding and placements depend on the broadcaster's sponsorship package.

Planning: Scope depends on the programme, campaign period, branded credits and any additional exposure rights.

TV / 045 secOpening & Closing CreditsShow detailsHide details

Short branded sponsorship credits introduce or close a programme, placing your brand at the start and end of the broadcast.

Duration: Opening and closing credits are each planned for 5 seconds, subject to the programme's sponsorship terms.

TV / 05AdvertorialsShow detailsHide details

Present your product or service within a programme. Content, delivery and placement are agreed with the broadcaster.

Planning: Duration and delivery depend on the programme format and the broadcaster's requirements.

TV daypartsOPT · PT · LPT — What do they mean?Show detailsHide details
OPT · DaytimeOff Prime Time
Broadcasts outside the main evening slot, primarily during the day. We select channels and programmes around your audience.
PT · EveningPrime Time
The main evening broadcast period. 20:00–23:00 is a common example; the broadcaster's sales schedule determines the exact hours.
LPT · Late eveningLate Prime Time
The later hours following prime time, which may include late-night programmes and repeats.

Daypart names and boundaries vary by channel, programme and period. Exact hours are agreed against the broadcaster's current schedule.

Television channels

TV channel options

National & General Entertainment
  • TRT 1
  • ATV
  • Kanal D
  • Show TV
  • Star TV
  • NOW
  • TV8
  • Kanal 7
  • TV2
  • 360
  • TV4
  • Beyaz TV
  • a2
  • TV8,5
  • TLC
  • DMAX
News & Business
  • TRT Haber
  • NTV
  • CNN Türk
  • Habertürk TV
  • A Haber
  • Haber Global
  • TGRT Haber
  • 24 TV
  • tv100
  • Halk TV
  • Bloomberg HT
  • TVNET
Sport
  • TRT Spor
  • TRT Spor Yıldız
  • A Spor
  • beIN SPORTS 1
  • beIN SPORTS 2
  • beIN SPORTS 3
  • beIN SPORTS 4
  • S Sport
  • S Sport 2
  • HT Spor
Europe & International
  • ATV Avrupa
  • Euro D
  • Show Türk
  • EuroStar
  • Kanal 7 Avrupa
  • TV8 int

Channel and format choices depend on campaign timing and broadcaster availability. We assess the plan against your goals, content and budget.

Planning, pricing and frequently asked questions
RADIO ADVERTISING

Radio media planning
and broadcast monitoring

We manage buying and delivery with stations, dayparts and frequency matched to your audience, across national, regional and local radio.

Request a tailored media plan
Illustrative wooden radio bearing the Media Cortez name
Advertising formats

How your brand is heard

Explore the formats.
Select a card for details and durations.

RADIO / 01Radio SpotsShow detailsHide details

Your recorded audio commercial runs in the station's advertising breaks. We select stations, dayparts and frequency to suit your target listeners.

Planning: Spot length follows the script; timing and frequency are planned together.

RADIO / 02Programme SponsorshipShow detailsHide details

Sponsor a radio programme whose listeners fit your audience. We agree branded mentions and the campaign scope with the station.

Planning: The number of mentions, campaign period and additional placements depend on the sponsorship package.

RADIO / 035 secOpening & Closing CreditsShow detailsHide details

Short sponsor announcements introduce and close the programme, connecting your brand with its regular listeners.

Duration: Opening and closing announcements are each planned for 5 seconds, subject to the station's sponsorship terms.

RADIO / 04Presenter MentionsShow detailsHide details

A presenter delivers your message within a suitable programme. Copy, timing and delivery are agreed with the station.

Planning: Length and repetition are agreed with the station to suit your message and the programme.

Radio daypartsDT · ODT — What do they mean?Show detailsHide details
DT · Commuting hoursDrive Time
The morning and evening commuting periods, for example 07:00–10:00 and 17:00–20:00. We plan the balance around your listeners.
ODT · Other hoursOff Drive Time
Hours outside drive time, used to plan frequency around listening habits throughout the day.

DT and ODT hours vary by station, weekday or weekend, and campaign period. Overnight slots may be classified separately. We confirm timing and frequency with the station.

Radio stations

Radio station options

Music Stations
  • Kral FM
  • Kral Pop Radyo
  • PowerTürk
  • Power FM
  • Power Love
  • Radyo D
  • Süper FM
  • Metro FM
  • Joy FM
  • JoyTürk
  • Virgin Radio Türkiye
  • SlowTürk
  • Best FM
  • Alem FM
  • Show Radyo
  • Baba Radyo
  • Radyo Turkuvaz
  • Radyo Viva
  • Radyo Alaturka
  • Radyo Fenomen
  • Fenomen Türk
  • Radyo 7
  • Radyo Seymen
  • Radyo Eksen
  • Radyo Voyage
  • Pal FM
  • Pal Nostalji
  • Number1 FM
  • Number1 Türk FM
  • Pal Station
  • Radyo 45’lik
News, Sport & Traffic
  • NTV Radyo
  • A Haber Radyo
  • 24 Radyo
  • Radyospor
  • A Spor Radyo
  • Lig Radyo
  • Radyo Trafik
TRT Stations
  • TRT FM
  • TRT Radyo 1
  • TRT Radyo 3
  • TRT Nağme
  • TRT Türkü
  • TRT Radyo Haber
Regional & Local Stations
  • Radyo Ege
  • Radyo 35
  • Radyo Venüs
  • Radyo ODTÜ
Digital Radio
  • JoyJazz
  • JoyTürk Akustik
  • Retro Türk
  • PowerTürk Akustik
  • PowerTürk Taptaze

We assess national, regional, local and online radio options around your city and audience. Stations, formats, availability, timing and frequency are confirmed for the campaign period.

Planning, pricing and frequently asked questions

We select locations, routes and formats for your campaign and manage buying, installation and field checks.

Roadside & Street

Billboards, megalights and facade wraps bring your message to roads and streets. We assess viewing direction, distance and target areas.

Advertising format: BillboardsBillboards

Landscape advertising panels along roads and streets. They put your brand in view of motorists and pedestrians and can be planned across several locations.

Campaign period: From 1 week

Advertising format: MegalightsMegalights

Large illuminated advertising panels on major roads and busy routes. Their lighting keeps the message visible after dark.

Campaign period: From 1 week

Advertising format: GiantboardsGiantboards

Large-format roadside panels that give products and brand messages a prominent visual presence.

Campaign period: From 10 days

Advertising format: Lamp-post BannersLamp-post Banners

Vertical banners on street lighting poles. A series along the same route repeats your message and supports local visibility.

Campaign period: 2 weeks or 1 month

Advertising format: Pedestrian Bridge PanelsPedestrian Bridge Panels

Wide horizontal panels on pedestrian bridges, positioned in the sightline of drivers and passengers.

Campaign period: From 15 days

Advertising format: LightboxesLightboxes

Internally illuminated panels that display campaign artwork clearly during the day and at night.

Campaign period: From 15 days

Advertising format: Wall WrapsWall Wraps

Large advertising wraps on building walls. Location, dimensions, viewing angle, printing and installation are confirmed during planning.

Campaign period: By location and campaign plan

Advertising format: Glass Facade WrapsGlass Facade Wraps

Advertising applied to glass building facades. Artwork, materials and installation are planned around the building's structure.

Campaign period: By location and campaign plan

Vehicles & Bus Shelters

Bus, Metrobüs and tram wraps reach people along routes; shelter panels cover waiting and passing areas. We select formats, routes and timing around your target areas.

Advertising format: Bus Rear Wraps / SuperbacksBus Rear Wraps / Superbacks

Advertising wraps on the rear of buses, reaching drivers and passengers behind them as vehicles travel across the city.

Campaign period: From 1 month

Advertising format: Full Bus WrapsFull Bus Wraps

Full exterior bus branding, providing a large visual canvas along the vehicle's route and at bus stops.

Campaign period: By route and vehicle selection

Advertising format: Double-decker Bus WrapsDouble-decker Bus Wraps

Large exterior wraps on double-decker buses, using the vehicle's height and body for prominent branding.

Campaign period: From 3 months

Advertising format: Metrobüs WrapsMetrobüs Wraps

Full exterior branding on Istanbul's Metrobüs vehicles, carrying your campaign along the bus rapid transit corridor.

Campaign period: From 3 months

Advertising format: Bus Shelter CLPsBus Shelter CLPs

Vertical illuminated panels at bus stops, reaching waiting passengers, passing pedestrians and road traffic.

Campaign period: From 1 week

Advertising format: Taxi WrapsTaxi Wraps

Exterior taxi branding that takes your message across different routes and neighbourhoods throughout the day.

Campaign period: By fleet size and campaign plan

Advertising format: Tram WrapsTram Wraps

Advertising wraps applied to the exterior of a tram. The rail vehicle carries brand and product messages along its operating line. The scope is assessed for the line, vehicle and campaign plan.

Campaign period: Confirmed for each campaign

Metro

Metro advertising reaches passengers through station panels and digital screens. We select lines, stations and formats around your audience and objectives.

Advertising format: Metro CLPsMetro CLPs

Vertical panels in metro entrances, passageways and waiting areas, with placements available across selected stations.

Campaign period: From 1 week

Advertising format: Digital Portrait ScreensDigital Portrait Screens

Portrait-format digital screens in station passageways and stair areas, displaying motion content along passenger routes.

Campaign period: From 1 week

Advertising format: Overhead Station PanelsOverhead Station Panels

Horizontal panels above station passageways, positioned within passengers' lines of sight.

Campaign period: By station and panel selection

Advertising format: Metro Fix & Silver PanelsMetro Fix & Silver Panels

Fixed advertising panels in metro stations, reaching passengers while they move through or wait within the station.

Campaign period: From 1 week

Advertising format: MetroboardsMetroboards

Wide landscape advertising panels that provide a large canvas for campaign artwork inside metro stations.

Campaign period: From 1 week

Advertising format: Branded Metro TunnelsBranded Metro Tunnels

A station passageway wrapped in a single brand's artwork, creating a continuous branded environment.

Campaign period: From 1 month

Marmaray

Marmaray advertising includes station panels, overhead formats and tunnel wraps. We assess station surroundings, passenger routes and viewing conditions.

Advertising format: Marmaray CLPsMarmaray CLPs

Vertical advertising panels in Marmaray stations, planned across selected passenger circulation and waiting areas.

Campaign period: From 1 week

Advertising format: Portrait PanelsPortrait Panels

Portrait-format panels along passenger routes, providing close-range visibility for product and campaign artwork.

Campaign period: By station and panel selection

Advertising format: Overhead Station PanelsOverhead Station Panels

Horizontal advertising surfaces in station passageways, positioned to reach the flow of passengers.

Campaign period: By station and panel selection

Advertising format: Marmaray BillboardsMarmaray Billboards

Wide landscape panels that put brand and campaign messages in view of passengers moving through Marmaray stations.

Campaign period: By station and panel selection

Advertising format: XL PanelsXL Panels

Extra-wide horizontal panels with space for product imagery and concise brand messages.

Campaign period: By station and panel selection

Advertising format: Sirkeci Branded TunnelSirkeci Branded Tunnel

A branded wrap of the Sirkeci Marmaray passageway, turning the walking route into a continuous campaign space.

Campaign period: By location and campaign plan

Digital Out-of-Home

Digital out-of-home uses city screens and mobile LED displays. We plan screen locations, spot lengths and broadcast loops around your campaign.

Advertising format: Digital Icon DisplaysDigital Icon Displays

Digital display units facing several directions, showing campaign content at busy urban locations.

Campaign period: From 1 week

Advertising format: Digital CLPsDigital CLPs

Portrait digital screens on streets, squares and pedestrian routes, carrying video and motion graphics.

Campaign period: From 1 week

Advertising format: Mobile LED TrucksMobile LED Trucks

LED-equipped vehicles displaying campaign content along agreed routes or around events.

Campaign period: By route and operating days

Advertising format: Yovi TV / Large LED ScreensYovi TV / Large LED Screens

Large digital screens along major roads, showing video and motion content to passing traffic.

Campaign period: From 1 week

Advertising format: Sea PlaySea Play

Digital advertising on the water, reaching coastal audiences along selected routes and display locations.

Campaign period: By route and display schedule

Shopping Malls & Offices

Shopping centre and office media include panels, digital screens and exterior LED displays. We plan around visitor profiles and viewing conditions.

Advertising format: Shopping Mall CLPsShopping Mall CLPs

Vertical advertising panels in mall entrances, corridors and shared spaces, reaching visitors during their shopping trips.

Campaign period: By mall and panel selection

Advertising format: Mall Facade LED ScreensMall Facade LED Screens

Large LED screens on shopping centre facades, reaching visitors, pedestrians and passing vehicles.

Campaign period: 1 week

Advertising format: Office Digital CLPsOffice Digital CLPs

Digital screens in office entrances, lobbies and communal areas, reaching employees and visitors.

Campaign period: By building and screen network

Advertising format: Office Static CLPsOffice Static CLPs

Printed panels in office lobbies and shared spaces, providing a consistent brand presence along daily routes.

Campaign period: By building and panel network

Airports

Airport advertising includes terminal, check-in and baggage-claim screens. We consider passenger flow and timing, then confirm availability.

Advertising format: Terminal Digital CLPsTerminal Digital CLPs

Portrait digital displays in airport passenger areas, reaching domestic and international travellers.

Campaign period: From 1 week

Advertising format: Check-in LED ScreensCheck-in LED Screens

LED screens near check-in islands, reaching travellers while they wait for check-in and baggage processing.

Campaign period: From 1 month

Advertising format: Baggage Claim ScreensBaggage Claim Screens

Digital screens around baggage carousels, displaying your campaign to arriving passengers.

Campaign period: From 1 month

Selected work

Selected roadside, vehicle, rail, digital screen and shopping centre campaigns.

Patiswiss — Billboard

Billboards

Patiswiss

Side-by-side roadside billboards featuring products and campaign messaging.

Dynobil Oto Ekspertiz — Giantboard

Giantboards

Dynobil Oto Ekspertiz

A large horizontal panel carrying the brand identity and vehicle inspection message.

PIN Drinks — Megalight

Megalights

PIN Drinks

A roadside megalight displaying drinks and brand messaging.

Patiswiss — Lightbox

Lightboxes

Patiswiss

A horizontal lightbox featuring Patiswiss Bliss products.

New Essentials — Polebanner

Polebanner

New Essentials

A sequence of lamp-post banners along a city street.

PIN Drinks — Pedestrian bridge panel

Pedestrian bridge panel

PIN Drinks

Brand and product messaging across a wide pedestrian bridge panel.

PIN Drinks — Wall wrap

Wall wrap

PIN Drinks

Large-format branding on a building facade facing the street.

YOOSE — Bus rear wrap / Superback

Bus rear wrap / Superback

YOOSE

A nano hair-removal device campaign on the rear of a bus.

PIN Drinks — Metrobüs full wrap

Metrobüs full wrap

PIN Drinks

A full vehicle wrap featuring brand colours and product imagery.

PIN Drinks — Tram wrap

Tram wrap

PIN Drinks

A tram wrap featuring the brand colours and product range.

PIN Drinks — Branded metro tunnel

Metro tunnel branding

PIN Drinks

Continuous brand and product visuals along both sides of a passageway.

Patiswiss — Marmaray CLP panels

Marmaray CLP panels

Patiswiss

Brand and product messaging on a vertical station panel.

New Essentials — Digital LED

Digital LED

New Essentials

A large roadside screen displaying products and the sales-channel message.

PIN Drinks — Shopping centre advertising

Shopping centre advertising

PIN Drinks

Product advertising on a vertical panel along a shopping centre walkway.

Media guides and more information
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