Media planning decides where, when and how frequently advertising appears. Media buying puts that plan into practice using current terms and available inventory. Media Cortez is an İstanbul-based media planning and buying agency. We plan TV, radio and out-of-home campaigns around your audience, region, dates and budget, and coordinate buying and delivery.
Start with the campaign goal
Brand awareness, a product launch, a store opening and local visibility call for different plans. We define the audience, target region, dates and budget in the brief so that each media choice serves the same purpose.
Allocate the budget across media
Not every campaign needs every medium. We compare TV, radio and out-of-home options by required reach, message and campaign length. Production and installation needs are considered alongside media costs.
Coordinate materials and delivery
Material deadlines, technical requirements and launch dates vary by medium. The campaign schedule includes these steps, with broadcast and field checks carried out within the agreed scope.
Compare proposals on a clear scope
We assess dates, quantities or frequency, locations and implementation together, rather than judging a proposal only by its total. Printing, installation, production and operations must be identified as included or additional costs.
Buying proceeds with brand approval
Once media options and conditions are clear, we review the plan with the brand. Reservations, material delivery and implementation follow the approved scope. If inventory or dates change, alternatives are evaluated against the same campaign goal.
Broadcast checks and reporting
We track TV and radio broadcast information and out-of-home installations within the campaign scope. Available broadcast logs and campaign photographs are assessed against the agreed reporting requirements. Report contents and delivery timing are clarified during planning.
Prepare your first media plan
Share your brand, product or service, audience, target cities, dates and approximate budget. Existing films, radio spots or outdoor artwork are checked for technical suitability; any new production is scoped separately. Our media guide and frequently asked questions can help you compare the options.
Plan TV, radio and out-of-home together
TV planning considers channels, programmes and dayparts; radio planning considers stations, time slots and repetition; out-of-home planning considers locations, formats and display periods. Your goals and budget determine the mix.
Evaluate outcomes separately from delivery
Agree the campaign goal and indicators first. Broadcast logs and field photographs help verify delivery. Enquiries, telephone calls and store visits should also be tracked through the brand’s own records. Asking customers how they found you can help, but one data point cannot attribute all sales to advertising.
Compare media agencies
Request proposals against the same goal, dates and budget. Compare the reasons for media and location selection, quantities, duration, buying costs, production scope and VAT. Agree how delivery will be documented. See our Dynobil giantboard, YOOSE bus rear and PIN Drinks metro and tram examples, meet our founder and team, or read our press interviews (Turkish).
Our approach: listen, plan, implement, follow up
We listen to your brief, select suitable channels, stations, locations and frequency, coordinate reservations and buying, then follow up through broadcast checks, field monitoring and reporting. Every budget is a responsibility.
