Home / Billboard and Giantboard Advertising
Media Cortez / Media planning

Billboard and Giantboard Advertising

A clear message in the right city location.

Discuss your campaign →
Patiswiss Bliss giantboard campaign from Media Cortez work

Billboards and large-format giantboards meet different location and visibility needs. Media Cortez considers your target area, message, campaign period and budget alongside board size when preparing out-of-home planning and buying options.

Patiswiss · Giantboard

The Patiswiss Bliss campaign at the top of this page combines product visuals and the campaign headline on a wide horizontal giantboard.

Dynobil Oto Ekspertiz · Giantboard

Dynobil’s orange-and-white identity, vehicle images and inspection message appear together on a wide horizontal board.

Dynobil Oto Ekspertiz giantboard campaign from Media Cortez work

Patiswiss · Billboard

The chocolate campaign combines product visuals and the campaign message across adjacent billboards.

Adjacent Patiswiss billboard advertisements from Media Cortez work

Billboards, giantboards and megalights

These names describe different board types, but dimensions and conditions vary by operator. Giantboards offer a larger visual surface; a billboard distribution can provide visibility at several points. Illuminated megalights are compared by location and display conditions. Technical specifications and campaign goals matter more than the format name alone.

Choose locations and viewing angles

Main roads, junctions and shopping areas provide different communication conditions. We consider viewing direction, surrounding visual clutter and the audience’s relationship to the area, balancing a prominent single location against distribution across several districts. Current location details and availability are checked before buying, rather than relying only on assumed traffic.

Readable artwork and an agreed schedule

A large board does not need many messages. A short headline, clear brand name and sufficient contrast help people read an advertisement while moving. Artwork adaptation and print preparation follow the chosen board’s dimensions. Material delivery, installation and launch share one schedule; removal and field-check responsibilities are clarified in the proposal.

What affects the price?

City, location, board type, quantity, campaign dates and duration affect media costs. Printing, installation, removal and artwork adaptation must also be included in the total budget where needed. We compare media and implementation costs on an explicit scope, without promising fixed prices or locations before current inventory and terms are confirmed.

Information for your proposal

Share your brand, campaign goal, target cities or districts, start date and approximate budget. Include any preferred board, store location or existing design. We can compare billboard distribution, giantboard alternatives and other outdoor formats. The final proposal specifies selected spaces, duration, included operations and implementation dates.

WhatsApp