Megalights use illuminated advertising panels. Media Cortez compares them with billboards and other roadside formats against the same campaign goal, considering purchased faces, viewing direction, surroundings and dates.
PIN Drinks · Megalight
The photograph above shows drink varieties and the brand message together on a roadside panel.
Illuminated does not always mean digital
Printed megalights require poster production and installation. Digital LED screens require technical files, spot duration and loop planning. Proposals must identify printed or digital delivery; one format’s terms cannot be assumed for the other.
Compare location, faces and display terms
Two faces on one board may face different traffic directions. Check boards and purchased faces separately. Confirm static or rotating display, illumination and viewing direction. Compare location lists with your store area or target route.
Costs, design and checks
City, location, faces, duration and dates affect media price. For print, clarify adaptation, printing, installation and removal. Compare the same face count and period. Artwork uses confirmed dimensions, a short headline, clear brand and contrast. Coordinate delivery, installation and launch, and agree field-check and photo sharing. Confirm availability before definite location or price commitments.
Prepare a proposal
Share target city or district, dates, approximate budget, existing artwork and any preferred store area or route. The proposal identifies faces, display period and included operations against current inventory.