Digital out-of-home advertising displays moving or static content on city screens. Media Cortez plans and buys LED and DOOH campaigns by city, dates and budget, considering viewing direction, readability and time within the advertising loop.
New Essentials · Digital LED
The photograph above shows product promotion and the Trendyol sales-channel message on a large roadside screen.
Check the approach to the screen
A large screen is not equally visible from every angle. Consider pedestrian and vehicle approach, obstructions, surrounding visual clutter and the relationship to your target area. A short message may suit roadside viewing better than a detailed product explanation. Availability and terms are verified for the dates.
Separate screen count from share of airtime
A screen in your campaign does not necessarily show only your advertisement continuously. Confirm spot length, loop length, daily operating hours, dates and any time-slot restrictions. In a network, check whether each screen has the same terms. Screen count alone does not describe the purchased broadcast pattern.
Prepare technically suitable content
Files must match pixel dimensions and supported formats. Adapting horizontal content to another ratio can crop key information. Plan the order of brand, message and contact details; check animation, brightness or content restrictions before production. Do not assume sound is available. Agree delivery and checks before launch.
Compare prices and reporting
Location, screen network, dates, duration, spot length and share of airtime affect price. Similar weekly proposals may buy different loops. Clarify adaptation, additional production and field checks. Share your goal, area, dates, budget and existing file, including any priority junction or route. Agree launch checks and available logs or photographs: proof of playback is different from verified audience measurement.
Street screens or shopping mall screens?
Street screens emphasise approach and quick readability. Shopping mall screens depend on proximity to stores, floor and walking routes. If both are selected, adapt content separately to screen ratios and viewing conditions.