CLP and street panels can serve streets, transport areas and shopping malls. Media Cortez clarifies target area and goal before comparing static and digital options against current inventory; similarly named packages can have different locations and terms.
Static versus digital CLPs
Static CLPs use printed artwork. Digital CLPs show content within a playback schedule. For digital proposals, check spot duration, loop and operating hours alongside screen count; for static proposals, check boards or faces, printing and installation.
Street, Marmaray and mall environments
A street panel, a Marmaray CLP and a mall screen have different viewing conditions. Consider street viewing angle, passenger direction in stations, and floor and store proximity in malls. Not every format is available at every location.
Check network packages
Require a current location list, faces or screens and display duration. Clarify whether locations can change before the campaign and what reporting is included. Total quantities alone can hide differences in distribution and playback conditions.
Costs and artwork
Region, distribution, static or digital format, quantity and duration affect price. Printed campaigns involve printing and installation; digital campaigns involve adaptation and playback terms. Identify included services and extras. Vertical surfaces suit short messages, clear brands or products and a simple call to action. Obtain dimensions and file requirements from the selected operator, then share target area, dates, budget and format preference.