Bridge and pedestrian-overpass panels provide visibility along selected transport routes. Media Cortez assesses location, viewing direction, surface and duration, and coordinates planning, buying and implementation within the proposal scope.
PIN Drinks · Overpass panel
The photograph above shows the brand and product messages across the wide horizontal advertising surface above the road.
Confirm the exact advertising face
Advertising uses designated panels, not every bridge or structure. Faces on opposite sides may serve different viewing directions. The proposal should identify the surface and technical details, with preferred bridges or areas assessed against current options.
Viewing direction and target area
Consider the audience’s routes, nearby stores or service points, and campaign purpose. A large surface alone does not make a good choice. Location, visual clutter and current conditions are checked before buying, without assuming definite reach figures.
Horizontal artwork and operations
Keep the message short and readable, with a clear hierarchy between brand, main message and any call to action. Adapt artwork to confirmed dimensions. Printing materials, installation and removal follow operator conditions; agree launch timing, field checks and photograph sharing.
Costs and starting information
Location, surface, duration, dates and availability affect media costs. Include printing, installation, removal and adaptation where needed. Compare the same face, period and services. Share brand, goal, target area, dates, budget, any preferred bridge or road and existing artwork. Exact locations and fixed prices require confirmed availability.